It seems Apple is facing some early confronts in its mobile advertising venture, with some ad campaigns experiencing delays as agencies attempt to learn the new system, in the midst of Apple’s tight control over the creative process.
“It’s a huge issue having Apple in the creative mix,” said Patrick Moorhead, director of mobile platforms at DraftFCB, an ad agency owned by Interpublic Group of Cos. Mr. Moorhead isn’t working on any iAds. Out of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July. Of the remaining 17, Citigroup Inc., Walt Disney Co. and J.C. Penney Co., which tied its campaign to the back-to-school-season, have since launched iAd campaigns and other companies are planning iAd efforts.
However, competition is increasing as other mobile ad companies like Millennial Media and Google’s AdMob start to offer similar services. While iAds may be expensive for marketers, with packages starting at $1 million, it also offers them new targeting and interactive elements. One of Apple’s first iAd advertisers, Nissan, launched an iAd for its all-electric Leaf car that lets users shake their iPhone to change the color of the car. All the best Apple!
Tags: advertising, apple iads, google admob, iads, iads citigroup, iads disney, iads nissan, mobile advertising, starting packages