This autumn Fujifilm is releasing its new Cheki camera, especially for instant film lovers. The Fujifilm instax mini50s ($165 U.S.) is designed in Piano Black and features a slow sync flash, double self-timer, and a macro lens for close up shots. The Fujifilm instax mini50s Cheki releases on September 4.
Following on from the Instax Mini 7S and even the “Hello Kitty” version, this new piano black mini50S has all the features of its predecessors including funky Polaroid-style images, a fun chunky shape, and simple cool functions like a double timer. No doubt, for me Fujifilm is demonstrating unconventional film cameras with good design that will surely be a hit. We also like how Fujifilm has enlisted the help of photographer Yasumasa Yonehara to promote the camera. He took the Cheki and shot some by his standards, very tame photos for use with their advertising and packaging, a good kick off.
Some of the noted features of the camera are:
- Works with Fujifilm Instax Color Film (sold separately)
- Focus: from 0.6mm (close-up mode), from 3m (3.3 yards) (long-distance mode)
- Can take close-ups up to 30cm (11.8″) with the lens
- Screen size: 62 x 46mm (2.4 x 1.8″)
- Camera size: 112 x 96.5 x 49.5mm (4.4 x 3.8 x 1.9″)
- Film size: 86 x 54mm (3.4 x 2.1″)
- Power: CR-2 batteries x2
- Self-timer: about 10 seconds. Can take double shots
- Shutter: auto-flash in low light; double photo button
- Includes lens and strap
Tags: camera, film size, fujifilm, fujifilm camera, fujifilm instax, fujifilm instax mini, fujifilm instax mini50s, fujifilm mini50s, photo button, polaroid style