The 2011 all-new Grand Cherokee Returns loaded! Chrysler revealed the latest edition of its flag-ship vehicle to its northeast dealers and the press at the United States Military Academy at West Point. The advertisement’s tag line drives the point way back home: “The things we make, make us.”
Well said by Jeep boss Mike Manley that the ads are designed to “celebrate the best of American manufacturing.” I guess words are not enough to explain the exquisite model. I think our home land manufacturer has done a commendable job with it. It is basically based on machinery from the Mercedes-Benz ML, so you know it has to be solid. The wheelbase has been stretched five inches so there is more room in the backseat. And it features a new V-6 engine that puts out more power and gets better mileage. E
The Grand Cherokee also brights up with new off-road gadgets, like an alternative of four-wheel drive systems, a feature called Selec-Terrain that controls the transmission to particular driving conditions, and a hill-descent controller. The most motivating thing about the new Jeep Grand Cherokee is not the vehicle itself, but the advertising campaign that will launch it. The ads say volumes about where Chrysler is headed under its new ownership.
Initial impersonation of the Grand Cherokee’s fit and finish were favorable, though vehicles presented to the media seldom show mistake since they are specially prepared. Mechanical defects, of course, will take longer to make themselves evident. The Grand Cherokee is a big profit-maker and Chrysler needs for it to be a success. But sales are unlikely to return to the halcyon days of the 1990s when the fame of SUVs was skyrocketing.
The Grand Cherokee may even be a little out of step with the times. There is no third-row-seat option, and fuel economy is middling. The V-6 is capable only of 18 miles per gallon city/highway; the V-8 gets 15 mpg. Still, the pricing is attractive i.e $30,995 for the base Laredo; $42,995 for the deluxe Overland and the fact that this is a new Jeep should be sufficient to attract a lot of Jeep fans.
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