Advanced Micro Devices unveiled a new notebook platform featuring chips with multi-core processors, lower power consumption, and lower profiles to facilitate ultrathin product designs. AMD’s invigorated notebook platforms for customers and business professionals now include multi-core Phenom II processors, DirectX 11 capabilities, and the chipmaker’s home-grown Vision technology, which AMD says offers visual clarity, vibrant colours, and support for faultless multi-monitor functionality.
The objective is to allow notebook makers to deliver machines offering up to eight hours of battery life together with an outstanding visual experience and advanced 3-D gaming capabilities at a great price, said AMD Senior Vice President Nigel Dessau.”With Vision technology from AMD, we are finally connecting how people use their PCs with the way people purchase them,” Dessau said. “Today, after little more than 200 days in market, our partners are introducing more Vision-based PCs than ever before a testament to both the competitiveness of AMD platform technology and the simplified marketing approach.”
A total of 135 new mainstream and ultrathin notebooks from Acer, Dell, Hewlett-Packard, Lenovo, Toshiba and other OEMs based on AMD’s Vision technology are already planning to reach the market this year. Matthew Wilkins, a principal analyst at iSuppli, views the PC industry response to AMD’s new platforms as a good signal that the chipmaker has done enough work on its new notebook platform to bring it into competitive range with Intel. “I think the broad support from OEMs for Vision notebooks is a clear signal here,” Wilkins said.
One possible reason is that AMD’s Vision Pro is also designed to make it easier for notebook buyers to make informed purchasing decisions without having to interpret a myriad of esoteric terms. “We understand that computing isn’t just about buying a machine riddled with technical numbers it’s about purchasing an experience so we’re shifting away from talking about components that make up a computer to what consumers actually want to do with them,” AMD Vice President David Kenyon wrote in a blog.
Tags: advanced micro devices, clear signal, core processors, gaming capabilities, lower power consumption, notebook platform, notebook platforms, oems, principal analyst, s vision, vibrant colours, Vision Technology, visual clarity, visual experience